Is it really unlimited?

Consumer plans give 30GB at full speed (100GB on Ultra), then fair use. Fair use: when your monthly full-speed data runs out, your data stays unlimited. Every 24 hours you get 1GB at full speed, then 512kbps on Mobile+ Essentials; 1GB, then 1.25Mbps on Mobile+ Elite; 2GB, then 2Mbps on Mobile+ Ultra. Business+ Ultra is truly unlimited, with no fair-use cap. Extra full-speed data starts at £4.99 for 1GB.

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